Uplift model evaluation for randomized control trials
An overview of methods to evaluate the effectiveness of models in finding heterogeneous treatment effects in randomized control trials (“uplift models”), introducing two novel evaluation curves: the adjusted Qini curve and the efficiency curve. Read the full paper (PDF) Abstract Uplift models seek to estimate individual treatment effects, helping practitioners answer questions like “who should we target with our treatment” rather than simply “what is the individual treatment effect”. This paper provides a comprehensive overview of evaluation methods for such models, with particular focus on:...